Feeling the Pressure to Purchase

November 13, 2017

This morning I woke up and checked my email. I found what I was expecting to see, 30+ emails on the current sales from a wide variety of stores. I scrolled through deleting the ones that seemed to be of no interest. The thought occurred to me, do I really want to shop today? No. No I don’t. In fact I used to not shop for presents until after Thanksgiving.

I’m not sure what the exact year was when I first went shopping on “Black Friday.” I know I was a teenager, my mom and I got up early and went to several stores. It was a lot of fun. I bought a television that I didn’t really need. I’m pretty sure it is still at my mom’s house. Ever since then I have really enjoyed looking at ads on Thanksgiving afternoon or evening. In our family we typically ate Thanksgiving dinner around lunch time or early afternoon. Then the rest of the day we would hang out, eat leftovers, and debate what were the best deals.

Through the years I still look forward to doing this on Thanksgiving Day. Even though it is becoming more and more irrelevant. I found myself deciding not to look at the pre-posted Black Friday ads in order to preserve my little tradition. I must say I am becoming rather annoyed at having to do so. It kind of feels I’m working to preserve something that is not really all that important, a shopping day. All the while stores are publishing deals, coupons, and promo codes.

Not only am I spending time and energy to preserve my tradition of planning a shopping day, I am spending it trying to plan what to purchase.  I find myself spending time planning my children’s Christmas presents. Presents that will cause great excitement for a day, maybe a week. I even thought about downloading a planner that helps you make lists of what gifts you are prioritizing. On the one hand, super practical. On the other hand, what am I doing??? A planner to plan what to purchase for a holiday that I spend a lot of time trying to make sure my kids understand.

Life is far too short for this nonsense.

This post is not my answer to how to fight the unending pressure to make purchases. Only my acknowledgement of my current feeling. I do not find the answer to be in the minimalist movement. I do not find the answer to be in involving one self in more charity work. We involve ourselves in several and it turns out I also get focused on “what are the best toys I can purchase” yet again. Does the environment we live constantly point us to shop? Perhaps it is a personal vice to which I find myself inclined to indulge. Whatever it is, I find myself fighting the pressure to purchase today. And quite frankly I am annoyed at it.



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